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CI Regulations

The “Wings of Happiness” design embodies the image of both SK and the members of society soaring through the simultaneous pursuit of social and economic values, the two pillars of SK Double Bottom Line(DBL) Management.

  • Communication Name

    행복날개+SK쉴더스, 행복날개+SK shieldus

  • Abbreviated Company Name

    SK쉴더스, SK shieldus

Color System

As a representative element that expresses the SK shieldus logo, the colors consist of orange and red.

  • SK ORANGE

    Pantone

    158C

    Process Color

    C0 / M61 / Y97 / K0

    RGB Color

    R255 / G122 / B0

  • SK RED

    Pantone

    186C

    Process Color

    C0 / M100 / Y81 / K4

    RGB Color

    R234 / G0 / B44

  • GRAY

    Pantone

    K60

    Process Color

    C0 / M0 / Y0 / K60

    RGB Color

    R102 / G102 / B102

  • BLACK

    Pantone

    K100

    Process Color

    C0 / M0 / Y0 / K100

    RGB Color

    R0 / G0 / B0

*SK ORANGE / SK RED can only be used on a white background, and GRAY / BLACK cannot be used on anything other than black and white media.

CI Download

BI

SK shieldus is a life care platform company that improves the lives of customers based on four major business areas - Physical Security, Cyber Security, Converged Security, and Safety & Care - and has branding for each.